National Winter Sports TBI Awareness Month, observed in January, is a time to increase awareness of winter sports TBIs, promote the need for a cure after a traumatic brain injury, and spur advocacy on behalf of those suffering with the emotional, financial and physical burden of TBI injuries.

National Winter Sports TBI Awareness Month calls attention to the fact that, although sports injuries contribute to fatalities infrequently, the leading cause of death from sports-related injuries is traumatic brain injury. Sports and recreational activities contribute to about 21 percent of all traumatic brain injuries among American children and adolescents.