National Winter Sports TBI Awareness Month, observed in January, is a time to increase awareness of winter sports TBIs, promote the need for a cure after a traumatic brain injury, and spur advocacy on behalf of those suffering with the emotional, financial and physical burden of TBI injuries.

National Winter Sports TBI Awareness Month calls attention to the fact that, although sports injuries contribute to fatalities infrequently, the leading cause of death from sports-related injuries is traumatic brain injury. Sports and recreational activities contribute to about 21 percent of all traumatic brain injuries among American children and adolescents.

Most of us never imagine that our lives could be impacted by a brain injury, but the The Brain Injury Association of America (BIAA) reports that at least 3.6 million people sustain brain injury each year in the United States. We should all inform ourselves about how brain injuries occur, and how to reduce them. Awareness is so important if we want to reduce the number of incidents and keep our brains healthy.